Yvonnes Chen

Associate Professor
Primary office:
Stauffer-Flint Hall, room 205C


Yvonnes Chen is associate professor of strategic communication at the William Allen White School of Journalism and Mass Communications. She received her Ph.D. from the Edward R. Murrow College of Communication at Washington State University in 2008. Her research primarily centers on offering empirical implications for optimal targets and timepoints for effective behavioral interventions in the area of health promotion. Specifically, she focuses on investigating the extent to which health and media literacy strategies mitigate the negative impact of media messages, strengthen individuals’ logic-based decision-making to resist the persuasive intent of media messages and promote healthy behavior. She has collaborated with faculty across various disciplines, including human nutrition, foods, and exercise, agricultural and applied economics, human development, public health, education, biological-system engineering, English, and computer science.  She is currently working with an interdisciplinary team on a NIH grant project that tests the effectiveness of a technology-enhanced, health literacy-based intervention on decreasing sugary drink consumption among adults in rural southwest Virginia.