Appartment Hunting
Early June in Lawrence is a time when the University of Kansas’s most diligent procrastinators finally begin looking for their home in the coming academic year.
Apartment complexes welcome the scourge with deals of reduced security deposits and half off first-month rent. Landlords require current occupants to clean houses and town homes to pristine levels while touring potential future occupants.
The only place, it seems, that is not luring the university’s massive number of upperclassmen to sign 12-month leases is the university itself.
“Here’s the rub,” Kip Grosshans, associate director of Student Housing, said. “If you were a private apartment owner, I don’t think you would want the university competing with you. When we are able to buy what we bought without paying sales tax, and when we are able to buy what we bought based on state contracts, and if we are able to essentially muscle people out of the way in terms of land on the perimeter of campus, I think there would be probably be a pretty loud complaint that said the university was unfairly competing with the private business owners in town because the university was getting into their business. I don’t know that it is necessarily the reason. But our mission is student housing, and we work with the space we have.”
Martin Moore, president of the Lawrence Apartment Association, said a contingent of private owners would prefer KU doesn’t build upper-classmen apartments.
“Some complexes that are more student-oriented wouldn’t like the competition,” Moore said. “If KU is getting into the housing business, you are committing millions of dollars. To be successful, you need full occupancy. It would be a very serious undertaking. For independent owners, they have taken millions of dollars of risk. There are many complexes, and I think there are many good choices around town for KU students. I don’t think it is necessary for KU to add housing.”
Moore did add that KU should serve its own interest.
“I would expect them to do whatever they think is necessary to keep the university vibrant and necessary to their students,” Moore said. “In a business setting you have to expect competition no matter where it comes from. I don’t know. If they were tax exempt, that would be a huge advantage for the university. I don’t know what I could say, except, ‘Darn I wish they wouldn’t do that.’ But the university is great for the city, great for everyone.”
Ryan Cantrell, Shawnee, Kansas, senior, lived in McCollum Hall as a freshmen and Jayhawk Towers as a sophomore. He said he liked the space of his current duplex, but would have considered a return to campus as a senior were there university-run apartments.
“If the facilities and rent were comparable with some of the nicer places around town then I would definitely consider it if I was looking for an apartment,” Cantrell said.
Grosshans said that 75% of incoming freshmen live at KU-run housing. 15% more live at other organized housing, such as men at fraternities. Despite these big numbers, only 17-18% of the total student population lives with KU-housing.
The University of Kansas does not require new students to live on campus. Grosshans notes that most campuses have that rule, including Big 12 counterparts Colorado, Missouri and Oklahoma. They also rarely make an attempt to keep freshmen from leaving.
This year things changed, however. The Department of Student Housing started a marketing campaign aimed at bringing returning students back to the residence halls for at least one more year.
Bookmarks and postcards were sent to parents and students graced with the tagline, “Don’t just attend KU- LIVE KU!”
Posters were hung around campus with a similar message. All listed “Top Ten Reasons to Live On-Campus,” which included items such as safety, convenience, monetary savings and meal plans.
What changed? Next year, the university is taking a break from renovating buildings. With a full complement of facilities, the department decided to actively pursue current residents as future tenants with an aggressiveness that Grosshans said he hasn’t seen before in 30-plus years.
Still, the campaign was on a strict budget.
“We didn’t really know what to expect, so we decided we would spend as much as one new contract would bring us,” Grosshans said. “And we did. We kept it to around $5,000 total. We brought in 100 new contracts, so we were pretty happy with the results.”
Grosshans said that in 2005-2006, only about 400 residents returned. Currently about 880 residents have signed up for at least one more year of student housing, with about 75 of those re-upping for two years.
Most returning students will move to either Jayhawk Towers or McCollum. These are the only two University-run buildings that stay open through school breaks.
Cantrell wouldn’t return to either of those options.
“They don’t have the feel of more modern complexes,” Cantrell said. “In the Towers, the lighting is terrible, they only have one internet connection located in the living room for multiple residents, and the kitchen and bathrooms are outdated.”
Grosshans said he could see scenarios in which the university would construct upper-classmen apartment complexes in the future.
“If our mission changed, and the goal was established for us to house a larger percentage of the under graduate population, then we would have to do that,” Grosshans said. “If we wanted to house 20-25% of the students, then we would (start building). We would have to do that. That’s certainly a possibility.”
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