Kelly Bradley
never blinked an eye when it came to competition between
Not
one, but two new apartment complexes are being built on
"I was truly shocked when I first found out," Bradley said. "I was surprised the city approved two new apartment complexes in an already overbuilt industry."
Video by Kathryn Clark
The
City of
All three of these apartment complexes are doing their best to compete and come out on top.
Bradley
says that even though
"Our shuttle to campus truly sets us apart," Bradley said. "That and renovations being done to the pool and exercise room help us out."
Bradley
considers The Grove her main competition.
The Grove is also aimed towards students and offers many of the same
amenities that
Stephanie Smith, the property manager for The Grove, says she is excited about the competition, and is positive nearly all 172 units will be filled by August.
"I am not concerned at all," Smith said. "Our apartments basically sell themselves, and I am confident potential residents will be impressed."
A
lot like
Bradley
said she knows
Bill
Howard is one of the
"I like the location, so I didn't want to move to a different part of town," Howard said. "The Grove is like the Legends on steroids. I couldn't resist."
Bradley
and Smith both say they aren't too concerned about
Shannon
Myer, property manager of
"I feel good about the competition," Myer said. "I know we will get some of the Legends current residents who want to live on their own."
Myer said they are 10 percent filled as of now and have 80 people on the call list to tour the newly finished model.
"I have no reason to worry because of the progress we have already made," Myer said.
Both
The Grove and
Bradley says Legends Place is currently six percent behind where they were last year.
"I know we are losing residents to the new apartments," Bradley said. "But, I'm hoping our specials and promotions will help out."
Legends Place arranged several promotions for both current and potential residents. It recently hosted a pool party and had a raffle to award a lucky resident free rent for one year.
The complex has also reduced its rent prices and is offering free August rent to people who sign a lease.
"We are trying everything we can to get people to live here next year, but it is hard with competition right next door," Bradley said.
Jeff
Griswold said he will be returning to
"I love it here," Griswold said. "A lot of my friends live here and it's a great atmosphere. The parties they host are also really fun."
Bradley
said she is lucky to have residents like Griswold who are choosing to stay at
"The competition is definitely hurting us," Bradley said. "But, I'm optimistic that more and more current residents will decide to stay here."
