Lora Wiley's past is never too far behind. It's a constant reminder of how far she's come from the hopeless days of working at a job she hated.
The 36-year-old recalls the regretful past decisions she made as a college graduate in her early twenties.
"I remember specifically walking down Jayhawk Boulevard, my senior year at KU, not knowing for sure what I wanted to do professionally," Wiley said. "Well, I had a series of jobs that I hated. I realized that I was very naïve when I thought that thought - that 40 hours a week is 40 hours a week."
She used to take customer complaints for a phone company. Customers were boiling with anger about their bills. They were always ready to explode with harsh words to anybody that would listen on the other line. Wiley was on the receiving end. For Wiley, those hurtful words made her feel miserable inside.
"I discovered that because they couldn't see my face they felt free to say any horrible thing they wanted to and it was tough," Wiley said. "It really got under my skin."
Those 40 hours a week turned into her dreading the high-pitched, pulsating ring of the alarm clock every the morning. Those 40 hours a week turned into her Sunday afternoons coming to a quick and painful end. Wiley was thinking only one thought - how much she was going to miss the weekend.
But in 1998, that ordinary Sunday afternoon was going to change the course of her life. Wiley was again on the receiving end of the phone. This time that ring would be
a joyous sound.
Sally Helm and Susie Pryor are the owners of Brits, a store that sells British goods in downtown Lawrence. They knew her in the past because Wiley had worked for Brits around 1996. Susie asked Wiley if she wanted to become business partners and open a store of her own.
"I was just so tired of working for people that I didn't enjoy spending time with," Wiley said. "I thought 'I'm going to give self-employment a try because it certainly can't be any worse.' So, that's what I've been doing."
Wiley is owner of Au Marché, a European food and bath-and-beauty store, located in downtown Lawrence. The Topeka native is celebrating being in business for almost 11 years now.
But, before this Wiley had held onto a dream that was about four years old.
In 1993, Wiley was then a 21-year-old KU student ready to immerse herself in a culture made famous for its old-world appeal. Being an art history and French major, she studied abroad in Besançon, France for one year.
Eventually, Lora grew homesick. The fruitful aroma of Green Apple Snapple was calling her name. The rich sound of crispy Ritz crackers savored in her mouth and in her thoughts. She craved the flavor of something familiar in her taste buds.
Seven weeks toward the end for her stay in Europe, Lora stumbled upon a tiny store in Aix-en-Provence, France. It sold American foods. Oddly enough, she doesn't remember much of anything about the store. Except she recalls how eager the old lady at the front register wanted to talk to her.
"To see things like that, you know, silly things like Dr. Pepper it was really comforting," Wiley said. "I thought to myself 'I want to do the opposite' - bring French products and other European products to America."
She immediately filled her shopping bag with foods like Oreos and Dr. Pepper.
"It's just one of those blips in time and it was just really pivotal," Wiley said. "It was a really really important five or ten minutes of my life."
Sally Helm remembered that novel idea and kept Wiley's dream in mind. Wiley had done her research and had taken business classes to prepare for self-employment. She just didn't know where to start. Thankfully, that Sunday afternoon phone call helped set the wheels in motion.
"We knew that she had the drive and the knowledge of products and European things to take it and run with it," Helm said.
In 1998 they both took a small loan, which helped jumpstart Wiley's business. The timing was perfect. Her car was paid off. She hated her current job. She was 25 years old. It was just her and a little house on Ninth and Connecticut where she only paid $300 a month in rent. All Lora was worried about was feeding herself and making next month's rent.
"I think Lora was at a time in her life where it was just right," Helm said. "She wasn't married, she didn't have a family, she didn't have to think of other people so much and how her actions would affect them."
Since then, Helm and Wiley have been friends and business partners for about 13 years.
"I always think she's a better manager than I am. She's not afraid to step up and make policies or make sure certain things are done," Helm said.
They instantly shared a connection through their love of Europe and specialty foods. Brits and Au Marché are located right next to each other. In the early mornings, Helm loves those rare moments when her and Wiley get to see each other, run over to grab coffee at Milton's and rush back to open their stores.
"She had those basic qualities that I look for in a person as a friend," Helm said. "I don't care if they do something that annoys me as long as they have those basics - honesty, good character - it's those kinds of things that I really admire in a person."
Staci Garman was also drawn to Wiley's approachable personality. Garman has been friends with Helm for 22 years. Garman met Wiley through her business relationship with Helm in 1998.
"She did a lot of research talking to Sally, who was already in business," Garman said. "She got some real world advice."
Garman has seen her business grow leaps and bounds. Wiley started her small business by living frugally. The store started off in a room that was about the size of an average office. Now, Au Marché has expanded into a thriving website business, advertises frequently and has expanded into a larger store. Garman can understand why she has such a loyal customer base.
"I think the reason that I like her is probably the same reason that her customers like her," Garman said. "That honest kind of smile and that friendliness is good."
The 44-year-old has remained good friends with Wiley since the start of Au Marché. Garman even helps around the store every once in awhile.
Helm said Wiley has a strong work ethic and rarely complains at work. In fact, Helm said work and pleasure for them are one and the same. The closest complaint Helm has heard from Wiley is how much she wants to spend more time with her two-year-old son, Asa.
One could argue that without the store, her son wouldn't have been born. After looking at an advertisement display for Au Marché at Milton's David Wiley's curiosity grew. David had become a drifting customer of Au Marché.
The 40-year-old had done his share of traveling abroad to Sweden and throughout Europe. He went in there looking for a Swedish food item. Lora said she'd look into it for him. About three months passed by and David returned with the same curiosity.
"She has an incredible memory," David said. "Before I got into the door she knew who I was and what product I had come looking for."
Through several other casual encounters, David and Lora's relationship grew. David is the program coordinator at the KU Office of Study Abroad. In 2000, David interviewed Lora for a newsletter based on KU alumni experiences. That interview eventually led to a date.
Ever since that first encounter at Au Marché, David and Lora have been married for more than five years.
"She was doing a great job running her business before I came along," David said. "I have a hard time seeing her in a position where she's not calling the shots, not because she has to, but because she's good at it and it comes naturally to her."
David and Lora have swapped their fair share of war stories and really bad job experiences. He can also appreciate Lora's humble beginnings.
"I think all she has to do is just think back to when she had to be under somebody who didn't put the effort into it that she does," David said. "She'd much rather have difficulty trying to be the good boss than having to work under a bad boss."
David sees Lora's past as a driving force for her. He's seen how far Lora's business has grown and how stressful it is to be a manager.
"Definitely this was something that she wanted to do not because it was going to make her rich, but because she thought she would be good at it," David said. "She started very modestly and worked very hard and has expanded."
Remembering her past job experiences is enough of a reminder for Lora to never give up her own business. Lora has come far from the days of walking down Jayhawk Boulevard fresh out of college and being fearful of the future.
"I have learned that as we age we figure out reasons to not follow our dreams," Lora said.
Flash forward to a sunny April morning in 2009, Lora is standing at the store counter of Au Marché. The store phone is ringing constantly. Curious customers like David are flowing in and out. With her right elbow on the counter and her right hand on her pale face, Lora reflects back on her life. From the display of finely designed Italian postcards to the delicate Christopher Elbow Artisanal Chocolates behind the shiny glass display, the whites of her eyes are showing as she looks around from ceiling to floor. She wonders how nice it would be to meet that eager old lady again from the store that she vaguely remembers.
"I would be so neat to find that woman and just tell her 'I only talked to you for five minutes and look at how you changed the course of my life,'" Wiley said.
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