It was an overcast morning in April when the men of Delta Tau Delta arrived at the Eagle Bend Golf Course in west Lawrence. This particular fraternity reestablished themselves on campus in the fall, which made this particular fundraiser vital to their survival among the 19 other fraternities at KU. They sat in the parking lot and watched cars of alumni trickle in. Breck Mundis, Leawood senior remembers the time leading up to the event as stressful.
"We feared the weather and the economic situation would discourage donators from coming," Mundis said. "But, boy were we wrong."
Thirty minutes before the golf tournament was to begin more than half the expected number of alumni had arrived ready to play, which also meant to ready and willing to pay their entry fee. Their reestablishment caused a lot of money issues for the men of Delta Tau Delta, especially when it came to remodeling their new home, which was previously owned, by the Tau Kappa Epsilon, TKE, fraternity. Mundis estimated the fraternity's goal for the year was to raise $40,000. At the golf tournament alone they raised $30,000 and through other fundraising efforts and alumni support, the fraternity was able to raise a total of $45,000.
"We were really fortunate to have great alumni support in this
year of economic turmoil," said Mundis. "Which goes to show that the
bond of brotherhood is strong through the good times and the
bad."
The Greek community at KU also had success at the annual Rock Chalk Revue fundraiser. RCR is a 60-year-old tradition at KU. Rock Chalk Revue is a university-wide philanthropy that raises money each year for the Douglas County United Way. Fraternities and sororities team up to write, produce, and perform 20-minute original musicals, complete with costumes and scenery. The five best shows are chosen and presented in the Rock Chalk Revue. Awards are presented on the final evening of Rock Chalk to the chapters or organizations that have contributed the most community service hours.
In honor of the 60th anniversary, the directors set the goal at an all time high of $60,000. Money is raised through ticket costs for the three night show and t-shirt sales for the annual "Night at the K," where sororities and fraternities attend a Royals game with their chosen Rock Chalk partners. Through support from all 32 chapters at KU, they met that goal, making it the most raised money in RCR history.
Juan Izaguirre, Interim Program Director for Greek Life and Leadership Programs at KU, was impressed with the total amount of money raised and said the Greek community at KU has tried not to let the economy affect their efforts.
"Problems with housing don't go away just because the economy is bad," said Izaguirre. "We do all that we are able to help, but these are the times to really seek out alumni help."
According to Association of Fundraising Professionals, research indicates that in challenging economic times individuals often begin to limit the number of groups/causes that they support. Most often people select a core group of organizations with whom they've had the longest or most meaningful relationship.
Pennington & Co., 501 Gateway Drive, is a full-service fundraising, consulting, and public relations firm. Since its start in 1993, Pennington has become a recognized leader in fraternity and sorority fundraising. They have helped raise more than $169 million in support of Greek life, working with 47 international fraternities on 85 campuses. Twenty-one chapters at KU have consulted Pennington for help with fundraising efforts.
Patrick Alderdice, president of Pennington & Co., said alumni relations are key to a chapter's success. The percentage of alumni with whom he has visited, ranked their chapter housing campaign as a medium to high priority and one of every three rank it as a top priority.
"Alumni continue to acknowledge that they value their fraternity membership," said Alderdice. "They recognize the impact that living in the chapter house had on their college experience and they want to continue that for others as much as they can."
Chapter alumni are the first people Pennington turns to when seeking donations for a fraternity or sorority fundraising efforts. In 2007, Pennington helped Greek communities raise $26 million and in 2008, they raised $26.5 million. This proves Greeks are still making significant donations.
Kappa Kappa Gamma sorority has also had positive fundraising results in this tough economy. In their annual Kappa Klassic golf tournament this spring, the women of Kappa Kappa Gamma were able to raise just over $6,000 which was more than they were able to raise in years past.
"Our efforts haven't changed much," said Caroline Goehausen, Leawood junior and president of Kappa Kappa Gamma. "Except for having to be more persistent with sponsors, by asking for support even after they told us no."
Fundraising efforts at Sigma Alpha Epsilon aren't changing much either due to consistent success in the past. Through alumni donations, parent's weekend activities and Allen Fieldhouse clean-up sessions, the fraternity's projected fundraising goal has been continuously met. There has not been an increase in donations, but there has been a consistency. Parents weekend alone brings in $2,000-$3,000 each year.
"I think people are more willing to give to places that they are have the deepest ties to," said Steven King, Lawrence senior and SAE member. "So, it's important for us to reach out to those people and then use them as examples to others."
Even legislators in Washington are putting forth an effort to help the Greek community make donating easier and more affordable. According to the Capital Fraternal Caucus website, the Collegiate Housing and Infrastructure Act (CHIA) would allow fraternity and sorority foundations to make tax-deductible financial contributions for infrastructure improvements to meeting and dining areas in chapter houses in the same way that the tax code currently allows colleges and universities to use tax-deductible contributions to improve university-owned student housing on campus. This bill would make it substantially easier for Greeks nationwide to raise the money needed to install improvements in chapter housing, expand housing capacity, and otherwise modernize the housing provided to Greek students.
On April 13, 2009, the Collegiate Housing and Infrastructure Act secured 210 sponsors in the house and 40 sponsors in the Senate. Congresswoman Shelley Berkley, House Representative Jennifer Cook and Senator Pat Roberts sponsored this bill.
Although the economy is taking its toll on people and businesses around the world, the Greek community at KU has stayed strong as a whole this year. Some chapters are hiring fundraising consultants such as Pennington, but overall fundraising efforts have been received well by the students at KU and alumni have been showing their support. The economy has forced tighter budgeting within chapters, but needed improvements don't disappear when the economy declines.
"I am not certain that we have ever experienced an "ideal" time to fundraise," said Patrick Alderdice. "But the need for these projects has never been stronger."

