Paint-your-own-pottery stores growing popular
Video by: Tara Smith and Elise Stawarz
As if from a cartoon, the castle-like building appears diminutive from the outside, but inside its door lays an endless realm of creativity, fit for the artistic ability of any age group.
The place is Sunfire Ceramics, a paint-your-own-pottery business that has been on the edge of downtown Lawrence for the last nine years.
It was the only place on Dottie Burd’s mind when her husband, Steve, asked her where she wanted to start off their Valentine's Day celebrations.
"This calms me down. It's totally peaceful," Burd said as she delicately added turquoise designs to a ceramic light switch cover. "I can come and have a great time."
The local popularity of the business has led owner Cheryl Roth to expand. The second Sunfire Ceramics is set to open in the Brookside area of Kansas City, Mo., this Saturday, Feb. 17.
A friend of Roth's who owned a similar business there moved out, giving Roth the opportunity to fill the customized art void in the area.
Though Roth said she would have liked to open another store in Lawrence, she may have actually become less successful. She said that she has seen stores open in a second location and fail, because "they actually end up competing with themselves."
Roth said in recent years, other craft and mosaic shops have only been able to stay open for short amounts of time, leaving Sunfire as the only ceramic studio currently in Lawrence.
She said in her personal experience, the economy has prevented some people from joining the business over the last year, partly because the salary is comparable to that of a teacher.
"And I think at this point, there’s so many of them that they aren’t quite growing like they were," Roth said.
According to several sources, though, they were growing quite rapidly.
The first store of its kind opened in New York City in 1993, and Entrepreneur magazine reported in 1997 that there were 200 stores nationwide.
The Contemporary Ceramic Studios Association said there are now over 2,000 stores in the world. In 2005, that led to 5 million customers and $400 million in sales worldwide.
That much revenue does not mean the art is as expensive as one might think.
For $4 plus the cost of the pottery, Sunfire customers get an artistic experience that results in a personalized piece that can be used as either gift or decoration. Pottery choices include everything from $5 figurines, to plates and mugs, to larger statues costing as much as $50.
Another area paint-your-own-pottery store, The Clay Café at the Great Mall of the Great Plains in Olathe, opened seven years ago in a 4,000 square-foot store. Chad Barton, owner, said it now occupies 12,000 square feet, taking up multiple storefronts in the mall.
Barton and Roth agreed that success is all about location and foot traffic.
Sunfire sits at 10th and New Hampshire streets, just one block away from bustling Massachusetts Street, leading to busy evenings and weekends.
Sunfire also sells work by local artists, offers painting classes by demand and does birthday parties, of which the Burds have taken advantage. They said they regularly come for birthdays and they have had family get-togethers there, too.
"When, for $10, I can take something home where I've designed it and painted it, it just makes me so happy," Burd said.
Debbie Myers owns Happi-Names, an Overland Park store that actually does the painting for the customers. People can bring in picture frames, clothing and invitations, among other things, or pick out similar items from the store, and request personalized art from professionals.
Myers has been in business for 15 years and has expanded twice in that time. She said she understands why people enjoy custom art shops.
"It makes gifts unique. You're putting ownership to that item," Myers said. "Everybody loves to see their name on something, no matter how old they are."
Burd agreed.
"Kids just freak out when they come in here," Burd said. "They say 'Wow, I can do anything!' and they're not intimidated."