Music industry sees increase in vinyl sales
With the coming of the digital revolution, the world is in the midst of a drastic transformation. The music industry, like nearly every other industry, is feeling the full blow of these changes. More and more people are downloading music every day, both legally and illegally. Sales are down, record labels are complaining, and executives are scrambling for new ideas to boost their company’s profits. Throughout this struggle, however, one music format is holding on: the vinyl record.
With the emergence of the cassette and the compact disc, many in the music industry believed the vinyl record to be a dead technology. This is not the case. The Recording Industry Association of America reported in their 2005 year-end report that since 2000, vinyl records have seen a 40 percent increase in their proportion of total music sales from 0.5 percent to 0.7 percent. Over this same period of time, CD sales dropped from 89.3 percent to 87 percent. The RIAA has yet to post its 2006 year-end report.
These changes may seem slight, but they are huge for independent record stores around the nation. Two Lawrence stores, Love Garden Sounds and Kief’s Downtown Music, have felt the effects of the recent vinyl popularity boost. Both stores reported that they have seen steady gains in vinyl sales over the past few years. Steve Wilson, store manager at Kief’s, said that carrying vinyl has been a great asset for his store.
“We are beneficiaries of this small vinyl renaissance, and we appreciate it,” Wilson said.
Wilson said that he typically gets around six percent of his sales from vinyl, and that his store’s vinyl sales have risen two percent over the past three years. He said that CD sales were stagnant over the same period. Love Garden Sounds has reaped more benefits from the rebirth of analog. Kelly Corcoran, store manager, said that around 35 percent of his store’s sales come from vinyl. This is interesting when considering the price of vinyl records. Wilson said that vinyl records usually end up costing between two and five dollars more than CDs.
Other retailers are starting to take note of this trend. Urban Outfitters, a national company that has a store located in downtown Lawrence, now carries several types of record players. Included in their stock is a USB turntable, which connects to a computer to combine analog and digital technology.
Where has this renewed interest come from? Why hasn’t the vinyl record gone the way of other musical dinosaurs like the eight-track and the cassette tape? Some feel that the vinyl record is likeable because it demands more participation from the listener than other mediums, since it requires the needle to be set and the record to be flipped over half way through.
“It allows people to get more involved with the music, instead of just pushing a button and walking away,” Corcoran said.
Wilson himself is a big vinyl collector. He said that over the years, he has acquired about 3,500 vinyl albums and 1,500 vinyl singles. He said that he enjoys listening to records because they speak to him culturally and personally.
“There’s a certain romance attached to this thing that you have to take care of and place on the turntable carefully, it definitely has a vibe,” Wilson said.
Another aspect, which often goes unreported, is secondhand vinyl sales. Records are often sold at antique shops or thrifts stores. Emily Soener, Lawrence resident, said she buys mostly secondhand records at garage sales and old record stores. She said that she has been collecting vinyl for two years, and was drawn in by the sense of nostalgia she gets from listening to vinyl.
“There’s a certain aspect of personality that you don’t get from a CD,” Soener said.
Although a small part of the big picture, the vinyl record has been a big boost for small area music stores.