Personalized T-Shirts In Lawrence
Students can finally show what they are thinking, with a t-shirt. A local store is allowing everyone to express what they want.
Covered Ink located at 937 Massachusetts is the first store in Lawrence to sell personalized t-shirts in quantities of one to 10,000.
"Anything you want on a shirt, or anything else, weíll do," Devin Walker said. Walker is the general manager and art director at Covered Ink.
Opening up in October 2006, the store customizes mostly anything, though there are some limitations.
"Pictures, drawings, ideas, whatever, weíll print it," Walker said, "We won't print too small of images or licensed and copyrighted apparel."
Covered Ink not only does shirts, but other apparel as well. Underwear, pants, and baby outfits are among the items located at their store. The store offers a variety of colors to choose. Customers can also bring other items beside apparel, such as a pillowcase.
If a customer chooses not to design their own shirt, they should not worry since Covered Ink has hundreds of designs to choose. Designs include pictures and phrases.
The time it takes to print a t-shirt can be shorter than waiting in line for coffee. It could take as little as three minutes, but longer depending on the orders that day. Their staff consists of five workers and one design intern.
Jessica Stuart, Lawrence freshmen, enjoys working at Covered Ink. She has worked at Covered Ink since the opening.
"I have a lot of fun working different things. I work on different shirt ideas," Stuart said.
Besides being the only personalized-single-order t-shirts, this company uses a rare machine called the T-Jet. It is able to directly inkjet a picture onto the shirt. The graphic is placed onto a computer program such as Photoshop or Illustrator, and then the image is printed onto the clothing item. The next closest printing shop to have this is machine is St. Louis.
Covered Ink is owned by four Midwest natives. Two of the others are from Lawrence, while the other two are located in Denver.
"The idea for the store was thrown around, each owner has some background in design or screen printing," Walker said.
Lawrence is also the home to Blue Collar Press This business located at 1100 East 11 St. also creates custom apparel, but through screen-printing. Screen-printing is just as versatile, but it cannot do a single shirt.
"We have a minimum t-shirt order of 12," Burton Parker, Blue Collar Press, said.
Blue Collar Press caters to bands mainly. They began in 2001 when their founder had trouble getting merchandise for his band Coalesce and Robbie. He teamed up with members from the group The Get Up Kids and began.
Since opening, Blue Collar Press has design merchandise for well-known artists.
"We have made t-shirts for The Cardigans, Golden Smog, and Dashboard Confessional," Parker said.
Blue Collar Press will use their machine to print a variety of merchandise. Buttons, hoodies, polos, and belts are some of the items that can be screen-printed on. The current turn-around rate ranges from one to two weeks.
Besides shopping in Lawrence for personalized apparel, the internet allows anyone to create what they want, when they want.
Websites such as cafepress.com and Spreadshirt allow people to create their apparel with the click of the mouse. Prices are higher than ordering locally, and shipping is not included in the price. There is a base price, and printing costs extra.
All of these companies are doing well. Covered Ink has noticed a significant increase in revenue since their opening. They did see a slow period during January.
"Students were still on break, and people were getting over Christmas," Walker said.
Blue Collar Press on the other hand noticed a big increase in profits during winter.
"November through January was pretty big for us," Parker said.