Local pet store keeps up with corporate chain
As doors slide open, the humidity hits like a brick wall, especially noticeable with the temperature being as low as it is. The next thing that hits is the unmistakable scent of woodchips and dry food. The atmosphere is chaotic, but the feeling in the air is refreshingly friendly. This is Pet World, a locally-owned pet store that has been a part of Lawrence for almost 30 years. Later this week, Pet World will be bringing in an exotic new snake breed, the Green Tree Python, to its store in east Lawrence to add to its large reptile collection.
“They’re exotic, but the neatest thing is the extreme color phases [the snakes] go through.” Shane, a manager at the store, said.
According to wikipedia, the snakes start out as an orangey red, changing to yellow as they age until they change to a final green, blue, yellow, or occasionally an orangey red color.
Not only is Pet World bringing in new animals, but the store also has multiple community-minded programs in place to distinguish them from the bigger corporate chains in the area and keep them a thriving business. Pet World has a special section of the store devoted especially to children, every first grade classroom in the Lawrence area has a 10-gallon fish container courtesy of Pet World and when the children get done with the “aquatic” unit in classes, they get a tour of all the fish that Pet World has.
“Our main goals are to educate, build relationships, and not just to make money… Because we’re locally owned, we can do great things that a corporate office won’t allow.” Shane said.
Pet World opened up in 1988, back when there were 4 pet stores in town. Eventually PETCO Animal Supplies Inc., a privately owned pet mega-store opened up and put three out of business.
“Don't get me wrong...PETCO has some great people working there that we know and like. But PETCO's presence is a big problem for independent pet stores. Our customers remain loyal because they like the freedom, selection and service Pet World offers, and they know without their support, independents would close up.”
Because Pet World is so well established locally and PETCO generally takes all runoff business, Emerson conceded that it is hard for independent pet stores to open up in Lawrence nowadays.
“Simply being in Target's parking lot guarantees PETCO a share of the market, and we take most of the rest. That makes it hard for new independents to get off the ground. However, there have been a couple new stores lately that look promising.” Emerson said.
Emerson also said that Pet World has the people of Lawrence to thank for its continued success and business. She especially attributed the success to the loyal and locally minded pet owners in the city.
“The advantage of owning an independent business in Lawrence lies with all the independent thinking in Lawrence. People in this town care about local businesses and regularly choose to shop local whenever they can.” Emerson said.
Because the store is local, Emerson said, they are able to do things that ordinary chain companies who have a board are unable to do, such as hold large sales or give discounts to loyal customers or customers who purchase pets and care products all at once.
According to hoovers.com, a website that tracks all companies who report finances, PETCO is a San Diego-based company that owns 780 stores in the contiguous 48 states. Last year it reported $1,996.1 million in profits, with a 10.2 percent growth rate. Pet World, located at 711 W 23rd St., does not report its financial earnings.