Back of the store, isle five, middle shelf. There's only one of the hottest children's toys left and it's ten feet away. One week until Christmas and this is the number one item on your child's list for Santa. As you rush toward the item with hope and excitement, another dedicated parent beats you to the punch. You freeze and your heart drops. The hope and excitement drains from your body like water through a faucet and is replaced by the feeling of failure.
Today, stores are using layaway as a solution for this common occurrence. A few years ago, layaway was becoming a selling method of the past.
"No offense, but I used to think that layaway was something older people did years ago, I never thought that it would be something that people did in this day and age," Larissa Stewart, layaway shopper, said.
In 2006, Wal-Mart Stores discontinued its use of the layaway program because of declining use and increasing costs. Customers had turned to other options such as online shopping, gift cards and no-cost credit alternatives. With this year's economy, retailers expect the worst holiday season in decades. Kmart, Sears, Marshalls, Burlington Coat Factory and T.J. Maxx are some of the stores using the layaway program in an attempt to make shopping easier for customers. At least one of these bargain superstores is betting that people with debt are ready to push their shopping carts down the isles.
"Looking back, I think that we should have kept the layaway program." Conor Grier, Wal-Mart manager, said. "I don't think that we have necessarily lost business but I do think that the commercials for layaway that some of the other businesses are running are definitely helping their holiday season with today's economy."
Layaway is actually an old-fashioned purchase plan, which had its heyday in the '20s and '30s but declined when easy credit options came around. Layaway lets shoppers who can't afford full price at checkout pay as they go. Instead of adding items to a credit card, shoppers can leave items on hold at the store until they are paid in full. This program also benefits shoppers by allowing them to put items on layaway starting at least a month before the holidays. This way, they don't miss out on that special item at the top of the wish list.
Kmart has continued its layaway program for decades after most retail stores axed similar programs. For the first time in years, Kmart started promoting the option of layaway. Thus far, the results have been positive. Some shoppers said they think bringing back the layaway program is a good idea in the currently tough economic environment.
"I think it's a great idea for people to be able to make small payments to get the item's they want and to be able to pay as you go," Tami Sasek, layaway shopper, said.
Of course, in this day and age, there is an option that is almost better than going to the store and putting items on layaway. At eLayaway.com shoppers are allowed to buy the products and services that they want by paying for them through manageable monthly payments that they set. They even have a calculator that will let you figure out the purchase price over 3 to 13 monthly payments. Once you've paid for your items in full they are delivered.
"Layaway has become my credit card during this holiday season. With the economic decline and three children to purchase gifts for, layaway has been a lifesaver," Sasek, said.
The stores with layaway seem to be bustling and quite busy despite the recession. Managers from Sears, Weavers, Kmart and Marshalls all agree that having layaway as a sales method this holiday season is definitely improving sales despite the economy.
Photo by: Hannah Jennison
In 2006, when stores such as Wal-Mart discontinued the use of the layaway program, it was because of the steady decline as consumers turned to options such as online shopping and gift cards. These stores began relying on new payment options such as special deals for in-store credit card holders. This holiday season, those stores might be paying a price for discontinuing the layaway service.
"We don't have statistics yet but as of now we have had success with layaway for this holiday season. The program has definitely made some sales business that we otherwise wouldn't have had. It has definitely been positive for this holiday season with the economic situation," Beau Sellers, Sears Grand central manager, said.
The buy-now-pay-later culture is a popular one; credit cards allow consumers to purchase items while not having to worry about actually paying for them until a later date. Layaway has the same concept but is easier in the sense that with today's economic slump, consumers don't have to worry about being charged interest if they can't pay in full. For many consumers, layaway seems to be the best option for shopping this holiday season.
Layaway has made a comeback. Living within your means can once again become a popular way of life.


