Photo Credit: KU Swimming
Title: Alex Dufek
Beautiful scenery, vibrant downtown atmosphere and the nearness to the hustle and bustle of Kansas City are all perks the city of Lawrence can offer visitors but no factor draws as many people to the city as the University of Kansas.
Nancy Longhurst, the general manager of the historic Eldridge Hotel in Lawrence said the city's uniqueness diminished the possibility of a recession severely affecting the hotel industry in Lawrence.
"We're in a little bubble here in Lawrence. I think the University is a major factor for all of the hotels' success. The University is our biggest employer and they bring people into this town everyday," Longhurst said.
Many cities don't have the luxury of housing a major public university in their backyard. According to Smith Travel Research, a leader in benchmarking and researching for the lodging industry, The U.S. hotel industry posted declines in all three key performance measurements in October. However, many hotels in Lawrence stated they were unaffected by the trend.
STR reported that the primary factors used to determine the industries success - the average daily rate, revenue per available room and occupancy -- all dropped from their October 2007 levels in 2008. One of the most telling statistics was the 0.5 percent decrease in the average daily rate. The decline in the ADR was the first in over five years. Occupancy rates also took a big hit and fell from 66.5 percent in October 2007 to 62.1 percent in October 2008.
So far the 'bubble' provided by the University has protected Lawrence from the needles that have punctured the industry on a national level. Hotel managers said Kansas football games, business conferences, alumni loyalty and campus visits by potential KU students made October a successful month.
"Usually the place and the city of Lawrence in October is a really busy month," said Dave Owens, manager of the Holiday Inn Holidome.
Erica Potts, the manager of the Marriott Springhill Suites, said the Springhill has done very well in October. According to Potts, the hotel sold 2,748 rooms in October 2007, but sold 2,831 rooms in October 2008.
An increase in business could be very strongly correlated to the success of Kansas Athletics. Kansas hosted two football games in October and one game on November 1. The October 25 game against Texas Tech was one of five sellouts for Kansas this season in just seven games. The University also set an attendance record this season averaging 50,907 fans per game. This average is 836 people more than Memorial Stadium's 50,071-person capacity level.
The impact large crowds like these can have on a city is tremendous.
"Football can cause city-wide sell outs where you bring in additional 20,000 or 30,000 people to Lawrence. It causes all the hotels to fill up," Owens said.
Judy Billings, Director of the Lawrence Convention and Visitors Bureau, agreed with Owens and said home football game weekends generated some of the greatest revenue for the city.
"We typically have said that football weekends are million dollar weekends for Lawrence," Billings said. "Football is a big impact on our community."
Billings said that it wasn't only Jayhawk fans that brought revenue to the city, but also the opposing team's fans, players and coaches. Television crews and special events also bring in a lot of people. Both the Kansas-Colorado game on October 11 and the Kansas-Texas Tech games were covered by an ESPN channel and were played in association with special events. The Jayhawks game against Colorado was play on K-Club day and the Texas Tech game was Homecoming.
Graph: Alex Dufek
Statistics: Kansas Athletics
"Whether it is team reunions like the K-club or class reunions or homecoming or parents' weekend. Those kinds of things drive people to stay more than one night. Events scheduled along with football games really help," Billings said.
Sometimes when events, athletics and national coverage mix together the city's hotels aren't able to accommodate all of the visitors.
"We have a finite number of hotel rooms and that's 1,100 -- stretching it. So we don't have the ability to hold a lot of people here," Billings said.
The success of football has even crossed into another activity that helps fill up hotel rooms - campus tours. Jenny Hout, Visitor Coordinator in the Office of Admissions and Scholarships, said because of the recent football success many students have paired a tour on Friday with a football game at Memorial Stadium on Saturday. This usually results in a weekend stay for the visitors.
"It's kind of a normal thing through the basketball games, but now we see it happening for football too," Hout said.
According to Hout 10,000 people have toured the campus so far this semester through Jayhawk tour days and senior days, a slightly larger number than last year. It shouldn't be a surprise hotels did well in October. Hout said October, along with March, is the biggest month of the year for tours. Coincidentally, March is the climax of the college basketball season and also a big sports month in Lawrence.
When prospective students aren't visiting Lawrence, the city is able to rely on a loyal and dedicated base of Kansas graduates to keep hotels booked up. Athletics, reunions and retreats all call KU alumni back to the hill.
"They love Lawrence. They love the University. There is a big draw to the Lawrence community itself. It's very interesting. They want to come back to Lawrence. They might have meetings here because they went to school here. That's a big drawing card for all of us," Longhurst said.
Mike Davis, the Senior Vice President with the KU Alumni Association, said it's his job to get Alumni back to their old stomping grounds.
"Through our chapter, certainly through our athletics program, we're working consistently to get alumnus to come back to Lawrence," He said. "We've put in a lot of effort and resources to get alums to come back to campus."
Part of Davis' job is to help coordinate football tailgates and KU reunions. He said the tailgates have gone from generating 200 to 250 people per tailgate when they started four years ago to attracting well over 350 people per tailgate this year.
Even if special events aren't coordinated Davis said the Alumni come back from wherever they reside to cheer their school to victory.
"We have a really strong contingent of alums who come nationally for every home game as well. They have season tickets," Davis said.
Brad Korell, a graduate of the Law School at the University and a member of the KU Alumni Association Board, is an attorney in Austin, Texas but holds season tickets for KU football.
"It's the best way I know to spend a Saturday," Korell said.
Korell, grew up in St. Joseph, Mo., and received an undergraduate degree from the University of Missouri, but has always been a Jayhawk fan. He's been living in Austin but returning to Lawrence for Saturday football games for 11 years now and said he tries to stay at a variety of hotels when visiting Lawrence.
While some alumni have just recently jumped on the KU football bandwagon, others like Korell, have been coming to games for years.
"You know it's funny we've had our tickets even through the bad years. This isn't something that has just started since we started winning. I've been coming back for games ever since I left and now it's paying off," Korell said.
Korell said even if all alumni haven't been dedicated to the football team, they are dedicated to other Kansas alumni and the University.
"The Alumni Association and just KU Alumni in general do a fantastic job of keeping people connected," Korell said. "Anytime you're wearing a KU shirt or sweatshirt and you run into somebody at the airport or the grocery store there is always a rock chalk and I don't think you see that with other schools."
With all of the action hitting Lawrence the city's hotels don't fear for their future. One must only look down a block from the Kansas Student Union and take a gander at the massive Oread Inn structure being established to realize that.
Davis who works in the Adams Alumni Center, located directly between the two buildings, realizes there is no need to fear as long as Kansas Athletics stay around.
"Try to get a hotel room and a game weekend. It's hard to do. They're sold out."
Video: Alex Dufek


