Business of Halloween
For local retailers such as The Village Witch and Fun and Games the Halloween season is a time for boosts in sales. Next to Christmas, the National Retail Foundation says Halloween second in retail sales according to a 2006 press release.
The Village Witch earns approximately 40 percent of its yearly sales in the days preceding Samhain, which is the Celtic New Year celebrated on Oct 31. The Village Witch is a specialty store that carries handmade jewelry, stones, handmade bath and body supplies, books on Wicca and witchcraft and more.
The Owners Kacey Carllson and Kerry Johnson have seen an increase in business since their move to the N. Lawrence location in August 2006. Johnson said that since the move, she and Carllson want people to know what the store is about, instead of as a metaphysical store.
“We are a Wicca and pagan supply store,” Johnson said.
Wicca is a belief system that an individual has. Johnson said that almost everyone that ignores the remainder of the holydays, of Wicca, observes Samhain, which is one reason that sales increase during this season. She said other reasons are that there are no festivals going on so people are stocking up and the store is receiving new merchandise.
In addition to merchandise, The Village Witch offers classes to clients and anyone interested in learning about Wicca. Carllson offers the class Magicians Boot Camp and has taught the class for 20 years. Carllson said the class applies science, with theories and physics, to magic and Wicca. Basics to Wicca, the class taught by Johnson, is a first for the store and Johnson. Carllson talked Johnson into being the teacher of this class. Johnson proceeded to research all the materials needed for the class.
“Since the research is done now, it would not difficult to set up another class,” Johnson said.
Fun and Games earns approximately 75 percent of its yearly sales during September and October. Fun and Games primarily carries costumes and makeup, which targets towards theatre groups through the remainder of the year.
Gwen Billings, assistant manager and mother of the store’s owner Kyle Billings, said that the owners are hoping to see an increase in business because of the store’s new location at 1601 W 23 St. She said that customers had a difficult time finding the store’s downtown location, but the store is always open year-round.
“Halloween is our main season,” Gwen Billings said.
Kyle Billings said the store receives approximately 90 percent of its merchandise during the Halloween season and it lasts the store most of the year. He said that the top selling costumes seem to coincide with the popular movies of the year. Because of the variety of this year’s movies, he guessed at what this year’s top seller would be.
“The big thing seems to be pirates. Pirates always seem to be a big seller,” Kyle Billings said.
He said customers spend an approximate average of $35 to $40. Customer spending varies with people who come in to buy that last thing they need to complete their costume, or people that come in and spend $100 to buy everything they need in one trip.
Tammy Faries, Garnett Senior, enjoys Halloween and spends an average of $45-$50 each year on her costume. She said that she thinks there is a good selection of Halloween merchandise in Lawrence, even though she usually goes to Fun and Games for her Halloween needs. This year her and her friends are going out as gangsters. She said her favorite costume was the mermaid costume from last year, even though it was a little constrictive.
Tammy Faries“Anytime just to have fun and be out of the normal, regular clothes is a good time,” Faries said. “I wish we could do Halloween four times a year.”