Business Career Fair
Lawrence, Kan. – Business students graduating this fall and next spring will have new opportunities this year when searching for their career path for future jobs, and graduating senior Kim Rosen is banking on it.
Rosen, Lawrence senior in marketing, is one of approximately 1,200 KU students who will be attending the business career fair on Sept. 20. She and the other students will look at mare than 120 different companies from across the United States to help define their career paths.
“I went to the fair last year, which helped direct me to what jobs were out there,” Rosen said. “Now, since I’m graduating in December, I’m going to the fair with a good idea of who I want pursue for a job.”
Jennifer Jordan, director of business career services, said the companies are looking at more than just a good looking resume, dress and a degree when considering employment. She said companies that attend the fair look at factors such as compelling experience and internships. Other new opportunities, such as the business school’s new major, supply chain management (which will see its first graduates in spring 2009), will help some students with have more options when looking for the right employer.
“We take input from business students every year to determine a target list of employers,” Jordan said. “We want to represent a good cross-section of employers for almost all of our business graduates.”
Westar Energy is a company that sees a degree as the first foot in the door. Ruth Marstall, recruiter for Westar Energy, said that some of the first aspects she looks for are the student’s major, internships and programs they have participated in.
One program in particular that Marstall said is a good indicator for future employment is the Jayhawks on Wall Street Program. A group of selected business students visit Wall Street in New York City during the course of the program. The students have a high interest in investment banking and have the opportunity to meet contacts on Wall Street.
“That program incorporates exactly what we are looking for in employees here at the company,” Marstall said.
Marstall said Westar Energy is in growth mode, which is caused by more and more baby boomers retiring and causing more positions in almost all departments of the company to open up.
Westar Energy is planning the construction of a new power plant in Emporia, Marstall said. A new demand for a wider range of jobs is now present in the company.
“At the moment, with the new plant, engineering majors are going to be in high demand for Westar this year,” Marstall said.
Mimi Yang, field human resources manager for the Panda Restaurant Group, said that attending university career fairs is vital to seeking out qualified employees for the company. Yang’s company will open 150 to 170 new restaurants in the next year, including two more in the Kansas City, Mo., area.
More employees are needed to fill the jobs being created as the company grows, Yang said. Jobs in real estate, legal services and especially the position of restaurant general manager are becoming vital for her company. She said it is difficult to find individuals qualified for the general manager position even if he or she has a degree.
“As important as a degree is, it is more important to possess skills and characteristics such as being highly proactive, responsible, able to multi-task and stress management,” Yang said. “I mean, we are talking about a million-dollar business.”
Some fields in business, Yang said, are not as needed but very popular to encounter for the Panda Restaurant Group.
“We get a lot of interest from marketing-related students,” Yang said. “We feel, though, that the company can market itself if the product is good enough to have customers talking.”
Graduating business students are still not giving enough attention to some career paths, Jordan said, even though the companies offer employment opportunities on par, if not better, than the other companies at the career fair. Most of these companies are government and not-for-profit related.
Jordan said that these companies are very selective and their benefits and compensation packages sometimes rival most other companies.
“There seems to be preconceived notions about these kinds of jobs,” Jordan said. “They may not be as attractive as some other employers, but many students are missing out on one solid career path.”