Destination Wedding Popularity On The Rise
For many couples, the sound of ringing wedding bells invokes visions of flowing white dresses, smiling crowds and handfuls of rice tossed high into the air.
But that idyllic vision, just like the flying rice, at some point must fall back down to earth.
“Having that perfect wedding is just so expensive,”
Beverly Falley, owner of the Lawrence Travel Center, said. “The cost can be pretty intimidating.”With the rising popularity of destination weddings, though, many couples are beginning to realize that it doesn’t have to be.
Deb Frederick, 46, got married in July in St. Thomas, one of the largest of the U.S. Virgin Islands. The price of her wedding ceremony? $1,200.
“We knew we wanted our wedding on the beach,” Frederick said. “The ceremony was small and beautiful and also happened to cost us a lot less than your big, traditional wedding,”
Frederick is one of the growing number of newlyweds to choose a destination wedding, which wraps the wedding ceremony and honeymoon together in one all-inclusive package.

“We’ve had a 25 to 30 percent increase in destination weddings in the past couple of years,” Anne Walters, travel agent for Lawrence’s Carlson Wagonlit travel agency, said.
The growing popularity of destination weddings seen by Walters and other Lawrence travel agents is a trend exhibited by the country as a whole. Kim Guse of Weddings On the Move, a national company specializing in destination weddings, said that the past three years have seen a definite increase in the number of couples capitalizing on the affordability of getting married in vacation hotspots like those in the Caribbean.
“It’s hard to nail down an exact number,” Guse said, “but it would be impossible not to notice how many people are traveling for their wedding.”
For Kansans paying for their own wedding, a comparison of traditional weddings and destination weddings yields a compelling argument for the latter. Wedding industry statistics from Jaeger Interactive Communications estimate that of the 2.3 million wedding ceremonies that will take place this year, the average will cost $26,800. The most common age for a first marriage rests between 27 and 29 years, an age group in Kansas that averages an annual salary of about $57,000. At that level, the typical Lawrence couple can expect to spend almost half of their income this year on their wedding.
A destination wedding in Mexico, Puerto Rico or St. Lucia, however, could cost the same couple as little as $3,000.
“I’ve scheduled weddings for just a few thousand dollars for couples who don’t pay for their guests,” Falley said. “It’s more expensive for the guests, but it’s great for the couple.”
Ruth Dixon, the national affiliate program coordinator for Destination Wedding Travel, Inc., said that travel expenses for an engaged couple and their guests can range from between $750 and $1,100 per person, including the airfare and hotel stay. Travel costs associated with a destination wedding are comparable to the cost of the average five-day vacation, she said. For this reason, destination weddings tend to have much shorter guest lists than traditional weddings.
“Especially for couples on their second or third marriage, it’s just easier and sometimes more enjoyable to have fewer guests,” Falley said.
For both Deb Frederick and her husband, Mark, their St. Thomas wedding was their second marriage.
“One of the biggest draws for us was that we could have a smaller, more intimate ceremony” Frederick said. “It was just us and the six kids.”
The Association for Wedding Professionals estimates that the average wedding has a guest list of about 170 names. Most destination weddings will have less than a tenth of that.
“For the guests, it’s an excuse to go on a trip anyway,” Falley said. “And the intimate atmosphere of weddings with fewer guests can be just as much of a plus for people as price or location.”
The beauty of her wedding location was a top priority for Frederick, whose ceremony was decorated with tropical flowers and a tiered wedding cake. Wedding photos show the couple set against a clear blue sky with ocean waves lapping the island sand in the background.
“Who wouldn’t want to get married on a beach?” Frederick said. “Coming from the midwest, we’ll snap that chance right up.”
Couples expecting a quick, easy wedding in a foreign location, however, should think twice. The process of obtaining a marriage license in a foreign country can often get a bit complicated. Marriages in France, for example, require a 40-day stay in the country prior to the actual marriage ceremony. In Mexico, a marriage license costs $200 and comes attached to a three or four day waiting period. Prerequisites like these may drive many couples to have their wedding on a cruise ship or, like Frederick, in the Virgin Islands, where the wedding remains under the jurisdiction of the U.S. Government.
Still, as the price of traditional weddings continues to rise each year, travel agents like Anne Walters expect the popularity of destination weddings to rise right along with it. An array of different vacation destinations, too, have begun to cash in on the business of non-traditional destination weddings. Disney World, for example, recently made fairy tale weddings available at its resort outside of Orlando, Fla.
“A lot of companies are seeing that this is a market they want to get in on,” Walters said. “The wedding business is a $60 billion a year industry, so this is a trend that we probably won’t see the end of any time soon.”
Though it remains to be seen how many people will actually take Disney World up on its offer of a fairy tale wedding, Frederick doubts many people would be disappointed with a tropical destination wedding of their own.
“Everything was perfect,” she said. “The pictures and memories are fabulous. I wouldn’t do anything differently.”
