Big 12 TV deal
Anything good on TV lately? That question might generate a negative response from a Kansas Jayhawk football fan. As the football program under coach Mark Mangino continues to rise in wins and fan support, the Jayhawks are still finding it difficult to find a place in the college football television landscape, and it could get even harder.
The Jayhawks were only on national television four times last season, with the locally-owned Sunflower Network broadcasting an additional four home games. Sunflower usually broadcasts on tape delay the next day any home game that isn’t televised on another network. Much to the displeasure of many Jayhawk fans, Sunflower might not be allowed to broadcast any games in the future.
As the Jayhawks opened one of their most anticipated football seasons earlier this month with an impressive 52-7 win over Central Michigan, many fans were left wondering why the replay wasn’t shown the next day on the Sunflower network. For the first time in over 20 years, Sunflower wasn’t allowed to broadcast the game thanks to the Fox Sports Network. FSN, which in 2003 signed a 10-year contract worth over 100 million with the Big 12, has the exclusive rights to the replays for every Big 12 game not shown on other national networks. In the past, Fox Sports has given Sunflower permission to broadcast the games. This year however, was different. According to Sunflower’s General Manager Patrick Knorr, the move to not allow his station to broadcast the game came at the last minute.
“ We didn’t know we weren’t allowed to broadcast the game until the day before. The representatives at Fox Sports didn’t work with us at all. It was hard to communicate with them,” Knorr said.
Knorr said the main issue was money for the rights to broadcast the games. Sunflower struck a last minute deal before the second game to broadcast the rest of the non-conference games. The local cable station though, is unsure if they will be allowed to air any additional Big 12 games this season. Negotiations are set to continue this week.
For Kansas, losing the Sunflower broadcast is just another setback in their ongoing struggle to get more television exposure. The Big 12 television contract with ABC/ESPN and Fox Sports is widely regarded as one of the worst for a conference its size by most television experts. Metro Sports reporter Mick Shaffer doesn’t understand why the local teams can’t find a way to get on the air.
“ With all the different networks broadcasting football games, it is crazy to think that some of the teams aren’t on television.” Shaffer said.
The current deal calls for only three games to be shown on Saturday, so six teams are left without any television exposure. Unlike the Big 10, which is broadcasted on both ESPN networks and ABC, the conference usually has all of its teams on national television.
Rivals.com recruiting expert Jon Kirby explains it’s not only the fans who are hurt by this, but the team as well. Most programs use their television exposure to sell their program to a potential high school recruit, but because of Kansas and the Big 12’s lackluster coverage, it is harder to get the recruit’s attention.
“This is a major problem for the local schools. I am talking to kids in Kansas City and St. Louis, which are Big 12 cities in Big 12 states, but because they are bombarded with Big 10 football games on their TV every week, they are choosing those schools instead,” Kirby said.
Kansas junior wide receiver Marcus Herford noted it was tough sometimes for his family down in Desoto, Texas to watch him play on Saturdays.
“ For them to watch me play, they have to travel 10 hours up to Lawrence and see me in person. It doesn’t make any sense to me that instead of showing Kansas games in Texas, they are showing games from the east or west coast,” Herford said.
While perennially powerful football schools such as Texas, Oklahoma and Nebraska don’t have to worry about getting on television, it is the schools lower in the football pecking order such as Kansas, Kansas State and Iowa State that have to fight over the scraps left on the plate. Iowa State, a program similar to Kansas can also relate to the poor TV coverage. For Andy Pollock, who runs Cyclonenation.com, he can sense among the members of his online community the frustration in the lack of TV exposure for his favorite school.
“Most, if not all, Cyclone fans hate the Big 12 package. Being a "lower tier" team as far as fan base is concerned, we don't get on television very much if at all,” Pollock said.
Iowa State has had its own problems with Fox Sports Network. The universities local cable provider, Mediacomm, couldn’t reach a deal with FSN and had to discontinue broadcasting the games. While ISU’s in-state rivals the Iowa Hawkeyes, which is part of the Big 10 network, is on television almost every week.
“With Iowa being on TV every week, it helps them draw in new fans and recruits, it gives them a huge advantage over us,” Pollock said.
While the Big 12 appointed Dan Beebe new commissioner last week, fans shouldn’t expect any changes to the television contract which runs through 2011. KU’s associate athletic director Jim Marchiony thinks by the time a new contract is worked out, the way the media broadcasts football games might change.
“There is so much technology coming out, it is tough to know what new ways and new forms of media we will be broadcasting Kansas football to our fans,” Marchiony said.
For now though, Kansas fans can only hope that Fox Sports and Sunflower agree to a deal in the future that will keep Kansas football games on TV. Or local fans might find new channels to watch – or new teams to root for in the future.